Narrative

Objective:

The objective of this video is to maintain and build a fan base for Star Wars: The Force Unleashed 2.

Setting:

The setting is on the cloning world of Kamino, which is why in the end you see the clones of Starkiller (main character) you understand that Vader cloned Starkiller.
The Setting is very much built to sell that it is kind of a realistic place, but it also built not to deter from the front ground and not to distract from the main characters.  It is built to be non-obtrusive.

Characters:

We have our protagonist, Starkiller; our antagonist, Darth Vader; many stormtroopers, a few large machines, and in the very end we have the Starkiller clones.

Narrator:

The Narrator is the voice of Starkiller.  He is explaining that Vader has betrayed him too many times and he is sick of being betrayed.  He is going to go rouge and find Juno Eclipse, the romantic character in the video game series.
While Starkiller is Narrating he has an angry tone in his voice like he is fed up with being treated like a tool of Vaders.  Also in his speech he has this overlaying tone of just cockiness, "Vader can't stop me. No one can."

Events:

I see three Kernels in this narrative.  (1) When Vader says he has no use for Starkiller and tells the troopers to kill him. (2) That Starkiller was escaping from Kamino. and (3) when we are taken down to the basement and shown the clones of Starkiller.
The first Kernel is both stative (Vader has no use for Stakiller) and active (Vader tells the troopers to kill him).  The Second Kernel is an active event; Starkiller is escaping. Third, is a stative event.  It states that Starkiller may think he is invincible, but look what Vader has up his sleeve.

Temporal Relations:

The entire narrative happens in just a few minutes.  The video is all in the now, but the narrator did give a flashback when he said, "Someone worth dying for."  That was a flashback to the first game talking about his love interest, Juno Eclipse.  Starkiller flashes back once again when he says, "betrayed by Vader for the last time."  giving the flashback and eluding to the fact that this isn't the first time that he has been betrayed by Vader, on the contrary, that being betrayed by Vader is a common thing and he is sick of it.
Other than these two flashbacks the rest of the story really just falls out chronological order in the few minutes it takes him to escape Kamino.

Causal Relations:

The biggest cause and effect relationship I can see in this narrative is Vader's betrayal.  Vader betrays and tries to kill Starkiller and the effect of that action is that he gets mad and escapes Kamino.  Smaller Causal Relations would be when machines or troopers attack Starkiller that causes the effect of him fighting and defeating them.

Audience:

This video was intended for gamers who had played the first game and were excited to learn more about the second game.  I would say it was made for all gamers, but in this video the narrator uses a lot of flashbacks of the first game and if one hasn't played the first game, then they would be lost to those references.

Genre:

The genre for this narrative would have to be romance.  Starkiller receives enlightenment that Vader really isn't a good master and he defeats his enemies and leaves Kamino victorious.  Sounds like a stereotypical romance genre narrative to me.

Ideological Artifact - Star Wars: The Old Republic video game

Name: Keeper
Job: Head of Imperial Intelligence
Race:Caucasian
Gender: Male

Name: Colonel Jace Malcom
Job: Head of Republic Military
Race: Caucasian
Gender: Male

Name: Darth Malgus
Job: Dark Lord of the Sith
Race: Caucasian
Gender: Male

Name: Setele Shan
Job: Head of the Jedi Order
Race: Caucasian
Gender: Female









 After looking over the leaders of almost all the factions in the video game Star Wars: The Old Republic (SWTOR), I have noticed that there is one very interesting thing in common.  They are human Caucasians. Looking at this through the standpoint of racism this begs the question, "Is SWTOR promoting Caucasian supremacy?".  Sadly, I believe it does.  It's giving off the hegemony of Caucasian supremacy through a video game.  Showing that, "Ya, it's okay.  Caucasians rule all the factions in the Republic and the Empire." Giving the underlying message that Caucasians should be in charge.  I'm not saying that they shouldn't be, I am just pointing out that maybe a couple of these faction leaders should be of a few different races, maybe even a few alien leaders. Instead of them all being Caucasian humans.  Just food for thought.

Metaphorical Criticism

Metaphors:
0:09 "Tougher than a no scope headshot from a moving troop transport."
1:16 "sweet PlayStation gaming juice you've always loved, throwing it into an industrial sized 3D, HD, access to online gaming for free centrifuge and unleashing it in a 5 oz form that could kill a Centaur."
1:37 "Long live what brought all of us to this party in the first place. Play."

Obvious and Subtle Substitutions of Meaning: 
In the second metaphor he compares PlayStation to a juice, not just any juice though, a juice that is sweet and it is a juice that you like! It's a juice that has so many different good parts it needs to be separated by a centrifuge. Once separated they are going to allow you to have this, but be careful, because the way that it is being released is so powerful that a small 5 oz glass of that juice could kill a Centaur. This is giving the meaning that PlayStation is sweet, has many different parts, and is very powerful.

In the third metaphor he is talking about play being the reason we're at "this party". He is hinting to the fact that life is a party and "play" is the reason we're all here, but by "play" he is going almost specifically to gaming, so if you look at his underlying notes that we have here. It is almost safe to say that Kevin is saying that we're all alive, so we can game.

Identify tenor and vehicle:
The first ones tenor is the carpet he is trying to sell to Amanda, his costumer. The vehicle is using the gaming situation of preforming a "no scope headshot from a moving troop transport."

The second one has one tenor and multiple vehicles starting with the tenor "PlayStation gaming" with the vehicle of "sweet juice that you love." They then use the tenor of "PlayStation gaming" again, but the vehicle this time is "industrial size" it's huge, it's big! Lastly, the tenor is the same, but the final vehicle is "5 oz form that could kill a Centaur". Giving the effect that it's powerful and maybe even a little dangerous, but very powerful.

The third metaphor tenor is not clear, but from my perspective I thought of the tenor as life. The vehicle he uses is "party" and what do you do at parties? You play.  

How may this structure have an effect on the intended audience:
The intended audience is gamers, but this ad campaign was on live TV. In this case I believe using all the gaming related items "no scope headshot" "Kill a Centaur" were good use of getting the gamers attention, but using much more common metaphors like, "sweet juice", "centrifuge", "party", and "play" were a great display of how Sony had thought out the audience. It effects the gamer audience to respect the guy for knowing about gaming lingo and he also gains credit from other non-gamer audiences through parties and playing. Everyone likes a good party or playing ever now and then. I think it gave Kevin a real reliable ethos about him that he could connect with everyone in the audience, not just the gamers, but non-gamers too.

Ending Spending - Rick Santorum - Neo-Aristotelian

Rick Santorum is the rhetor in this particular example. The audience is a group of people that are drawn in to watch this show called "Ending Spending". It's about ending government spending. The rhetor, Santorum, claims that he has a plan that will stop government spending and return jobs to American citizens.

He appeals to logic when he uses the problem and solution model about manufacturing at 1:20 when he says people need jobs, manufacturing in America gives jobs, so manufacturing fills that need of jobs.

He appeals to ethos at 2:07 when he says, "Just like I did when I..." giving himself that credibility like he has dealt with similar situations.

He appeals to Pathos at 3:10 when he uses the words, "...create real security and stability..." everyone wants to feel secure and stable, especially the audience watching a show about cutting government spending in a time of recession.

The structure of this certain artifact is an interview style structure. Santorum isn't giving a memorized speech, he is more making up the answers on the spot.

In the delivery Santorum gives a lot of head nods and hand gestures to give extra emphasis on words or phrases that he believes to be his stronger points. Throughout the interview he seems calm and relaxed in the situation.

Throughout the entire interview Santorum was focused directly on cutting government spending and talked in such a way that would appeal very much to an audience that was searching for government spending cuts, which is exactly what this interview was intended for. For example at 3:44 he avoids a question and makes it seem that he cares intrinsically about cutting government spending, he cares about it more than any other topic and that was extremely well played on his behalf due to his audience.

I believe that Santorum got the intended message across to the certain audience he was talking to at that particular time.