Rick Santorum is the rhetor in this particular example. The audience is a group of people that are drawn in to watch this show called "Ending Spending". It's about ending government spending. The rhetor, Santorum, claims that he has a plan that will stop government spending and return jobs to American citizens.
He appeals to logic when he uses the problem and solution model about manufacturing at 1:20 when he says people need jobs, manufacturing in America gives jobs, so manufacturing fills that need of jobs.
He appeals to ethos at 2:07 when he says, "Just like I did when I..." giving himself that credibility like he has dealt with similar situations.
He appeals to Pathos at 3:10 when he uses the words, "...create real security and stability..." everyone wants to feel secure and stable, especially the audience watching a show about cutting government spending in a time of recession.
The structure of this certain artifact is an interview style structure. Santorum isn't giving a memorized speech, he is more making up the answers on the spot.
In the delivery Santorum gives a lot of head nods and hand gestures to give extra emphasis on words or phrases that he believes to be his stronger points. Throughout the interview he seems calm and relaxed in the situation.
Throughout the entire interview Santorum was focused directly on cutting government spending and talked in such a way that would appeal very much to an audience that was searching for government spending cuts, which is exactly what this interview was intended for. For example at 3:44 he avoids a question and makes it seem that he cares intrinsically about cutting government spending, he cares about it more than any other topic and that was extremely well played on his behalf due to his audience.
I believe that Santorum got the intended message across to the certain audience he was talking to at that particular time.
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