Metaphorical Criticism

Metaphors:
0:09 "Tougher than a no scope headshot from a moving troop transport."
1:16 "sweet PlayStation gaming juice you've always loved, throwing it into an industrial sized 3D, HD, access to online gaming for free centrifuge and unleashing it in a 5 oz form that could kill a Centaur."
1:37 "Long live what brought all of us to this party in the first place. Play."

Obvious and Subtle Substitutions of Meaning: 
In the second metaphor he compares PlayStation to a juice, not just any juice though, a juice that is sweet and it is a juice that you like! It's a juice that has so many different good parts it needs to be separated by a centrifuge. Once separated they are going to allow you to have this, but be careful, because the way that it is being released is so powerful that a small 5 oz glass of that juice could kill a Centaur. This is giving the meaning that PlayStation is sweet, has many different parts, and is very powerful.

In the third metaphor he is talking about play being the reason we're at "this party". He is hinting to the fact that life is a party and "play" is the reason we're all here, but by "play" he is going almost specifically to gaming, so if you look at his underlying notes that we have here. It is almost safe to say that Kevin is saying that we're all alive, so we can game.

Identify tenor and vehicle:
The first ones tenor is the carpet he is trying to sell to Amanda, his costumer. The vehicle is using the gaming situation of preforming a "no scope headshot from a moving troop transport."

The second one has one tenor and multiple vehicles starting with the tenor "PlayStation gaming" with the vehicle of "sweet juice that you love." They then use the tenor of "PlayStation gaming" again, but the vehicle this time is "industrial size" it's huge, it's big! Lastly, the tenor is the same, but the final vehicle is "5 oz form that could kill a Centaur". Giving the effect that it's powerful and maybe even a little dangerous, but very powerful.

The third metaphor tenor is not clear, but from my perspective I thought of the tenor as life. The vehicle he uses is "party" and what do you do at parties? You play.  

How may this structure have an effect on the intended audience:
The intended audience is gamers, but this ad campaign was on live TV. In this case I believe using all the gaming related items "no scope headshot" "Kill a Centaur" were good use of getting the gamers attention, but using much more common metaphors like, "sweet juice", "centrifuge", "party", and "play" were a great display of how Sony had thought out the audience. It effects the gamer audience to respect the guy for knowing about gaming lingo and he also gains credit from other non-gamer audiences through parties and playing. Everyone likes a good party or playing ever now and then. I think it gave Kevin a real reliable ethos about him that he could connect with everyone in the audience, not just the gamers, but non-gamers too.